How Much Do the Halftime Performers Get Paid at the Super Bowl?

Alicia Keys performs during halftime of the NFL Super Bowl 58 football game between the San Francisco 49ers and the Kansas City Chiefs, Sunday, Feb. 11, 2024, in Las Vegas.
(AP Photo/David J. Phillip)
  • Super Bowl performers get paid a fraction of what they usually would for similar gigs, earning a minimum union-scale fee of about $1,000.
  • Nobody has ever been paid market value for a Super Bowl performance.
  • The NFL once tried to make performers pay to play at the Super Bowl, a notion that was swiftly rejected.

Super Bowl performers agree to play at halftime for various reasons, but a big payday is not one of them. 

The NFL has never paid performers market value for their halftime performances. Instead, performers earn a minimum union-scale fee of about $1,000. 

Those who agree to put on a dazzling halftime show at the Super Bowl do so for increased exposure, to restore their mainstream relevance, or to entertain an enthusiastic crowd who may or may not listen to them regularly.

In 2015, the NFL attempted to make performers, specifically Coldplay and Katy Perry, pay for the privilege. However, that notion was swiftly rejected. 

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