While the popularity of NFL betting increases with each passing Super Bowl, viewership numbers decreased from 2024 to 2025.
In Canada, 19 million people tuned in to watch the 2024 Super Bowl at some point during the broadcast, almost 50% of the population.
An average of 10 million people watched the entirety of Super Bowl 58, featuring the Kansas City Chiefs and San Francisco 49ers, the most-watched Big Game on record in Canada.
About 16.9 million watched the Super Bowl, featuring the Chiefs and Philadelphia Eagles, at some point in 2025, a 11% decrease from 2024.
An average of 7.2 million people watched in 2025, with the audience peaking at 8.2 million in the second quarter.
About 55% of those who watched were male, with the remaining 45% female.
The halftime show, featuring Kendrick Lamar, averaged 7.5 million viewers, 300,000 more than the second quarter.
An estimated 127.7 million watched Super Bowl 2025, 4 million more than the 123.7 million who watched Super Bowl 2024.
Is the Super Bowl Big in Canada?
The Super Bowl is often the most-watched TV broadcast of the year in Canada.
NFL Odds at BetMGM Canada
BetMGM Canada provides NFL odds and betting throughout the year, from the preseason Hall of Fame game through the Super Bowl. From offseason futures to in-game live betting, National Football League wagering is available at the BetMGM online sportsbook.
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