- It’s estimated that 68 million Americans spent $23.1 billion on 2024 Super Bowl bets, a 35% increase from 2023.
- About 28.7 million Americans placed an online wager on the 2024 Super Bowl using a legal sportsbook.
- According to the Responsible Gaming Council, four of 10 Ontario sports bettors placed a wager on the 2024 Super Bowl.
Football betting in North America has never been so popular, particularly for the Super Bowl.
According to the American Gaming Association, it is estimated that a record 26% of American adults placed a wager on the 2024 Super Bowl, a 35% increase from the 2023 showcase game.
Of the 68 million Americans who bet on the 2024 Super Bowl, 42.7 million placed a bet at a retail sportsbook, an online sportsbook, or with a bookie, a 41% increase from the 2023 number, primarily thanks to the expansion of legal sports betting nationwide.
Legal Sports Report projected that only $1.3 billion of the $23.1 billion spent on Super Bowl wagers in 2024 were made at regulated sportsbooks.
The Responsible Gaming Council in Canada expected four of 10 people with online sportsbook accounts placed bets on Super Bowl 58.
The popularity of NFL betting dwarfs all other North American professional sports, and the Super Bowl is the undisputed most-bet-on annual sports event.
According to CRG Global and Variety Intelligence Platform, 81% of sports bettors placed a wager on the NFL in October 2022, compared to 54% on the NBA, 44% on the MLB, and 34% on college football.
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